---
title: "The Brilliant Way United Airlines Used Starlink to Outsmart Delta and Steal Market Share"
description: "United Airlines just delivered a master class in newsjacking Delta. Here is why a clever tweet isn’t enough, and how a targeted offer actually steals market share."
author: "Michael Tasner"
section: business
published: 2026-10-22T13:30:06.563097+00:00
canonical: https://valorandventures.media/article/0735f3d2-46c7-4a87-b6f0-8d7d3e6911f4
publisher: "Valor & Ventures Media"
source: "Inc."
source_url: https://www.inc.com/michael-tasner/the-brilliant-way-united-airlines-used-starlink-to-outsmart-delta-and-steal-market-share/91414560
access: free
---

# The Brilliant Way United Airlines Used Starlink to Outsmart Delta and Steal Market Share

*United Airlines just delivered a master class in newsjacking Delta. Here is why a clever tweet isn’t enough, and how a targeted offer actually steals market share.*

## Article

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Michael Tasner · Inc.

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Originally published by Inc.: https://www.inc.com/michael-tasner/the-brilliant-way-united-airlines-used-starlink-to-outsmart-delta-and-steal-market-share/91414560