---
title: "The Humble PB&J Sandwich Is Sparking a Food Fight Among Snack Giants and Startups"
description: "Smucker's Uncrustables proved the classic sandwich can be a $1 billion business. Now everyone wants a bite."
author: "Jonathan Small"
section: vetrepreneurs
published: 2026-10-08T13:30:07.288102+00:00
canonical: https://valorandventures.media/article/1d20d986-2c8b-47d7-8edf-8f4c96c4122a
publisher: "Valor & Ventures Media"
source: "Entrepreneur"
source_url: https://www.entrepreneur.com/business-news/the-humble-pbj-sandwich-is-sparking-a-food-fight-among-snack-giants-and-startups
access: free
---

# The Humble PB&J Sandwich Is Sparking a Food Fight Among Snack Giants and Startups

*Smucker's Uncrustables proved the classic sandwich can be a $1 billion business. Now everyone wants a bite.*

## Article

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Jonathan Small · Entrepreneur · Photo: Bloomberg | Getty Images

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Originally published by Entrepreneur: https://www.entrepreneur.com/business-news/the-humble-pbj-sandwich-is-sparking-a-food-fight-among-snack-giants-and-startups