---
title: "Ted Sarandos Swoops Into Seoul as Netflix Celebrates 10 Years in Korea"
description: "The streaming gaint's co-CEO joined stars from ‘Squid Game,’ ‘KPop Demon Hunters’ and other Korean hits for a two-day fan festival, while previewing buzzy upcoming titles like ‘Possible Love,’ ‘Tantara’ and ‘Solo Leveling.’"
section: veterans-in-hollywood
published: 2026-10-28T12:42:19.324625+00:00
canonical: https://valorandventures.media/article/1eeb2f58-9d01-4ea7-8391-bc2db947ff4c
publisher: "Valor & Ventures Media"
source: "Hollywood Reporter"
source_url: https://www.hollywoodreporter.com/business/business-news/ted-sarandos-seoul-netflix-10-years-korea-1236739801/
access: free
---

# Ted Sarandos Swoops Into Seoul as Netflix Celebrates 10 Years in Korea

*The streaming gaint's co-CEO joined stars from ‘Squid Game,’ ‘KPop Demon Hunters’ and other Korean hits for a two-day fan festival, while previewing buzzy upcoming titles like ‘Possible Love,’ ‘Tantara’ and ‘Solo Leveling.’*

## Executive Summary

Ted Sarandos, who serves as co-chief executive officer at Netflix, traveled to Seoul to mark a significant corporate milestone as the digital entertainment service completes a decade of operations in South Korea. As covered by The Hollywood Reporter, the top executive’s trip centered around a dedicated two-day celebration aimed at the platform's regional viewer base, emphasizing the vital role the Asian nation plays in the company's broader corporate framework. The public event gathered prominent creative talent, featuring appearances by actors and creative figures associated with landmark South Korean franchises that have achieved international renown on the service, most notably the survival drama ‘Squid Game’ alongside projects like ‘KPop Demon Hunters.’ By standing side-by-side with indigenous creators to commemorate ten years in the peninsula, Sarandos emphasized how essential regional production partners have become to the digital network's overarching competitive footprint. The promotional showcase was also structured around pipeline development, offering attendees a look into the streamer's pending creative output. The trade publication noted that previews were provided for several eagerly awaited upcoming releases, spanning a variety of genres. Among the titles highlighted during the Seoul showcase were the narrative project ‘Tantara,’ the romantic venture ‘Possible Love,’ and the animated property ‘Solo Leveling,’ reinforcing the distributor's ongoing push to continuously supply audiences with original serialized content. For enterprise leaders, corporate operators, and veteran executives navigating international commercial expansion, the decade-long engagement in Seoul provides a compelling blueprint in global supply chain and creative capital allocation. Rather than treating foreign regions merely as downstream consumption outposts, successful multinational brands systematically invest in local creative ecosystems, cultivating intellectual properties that can resonate across distinct cultural borders. In an intensely competitive media landscape, sustaining direct leadership presence and demonstrating consistent, long-term fidelity to domestic creators remains indispensable for safeguarding market leadership.

## Article

The streaming gaint's co-CEO joined stars from ‘Squid Game,’ ‘KPop Demon Hunters’ and other Korean hits for a two-day fan festival, while previewing buzzy upcoming titles like ‘Possible Love,’ ‘Tantara’ and ‘Solo Leveling.’
— Hollywood Reporter
Read the full report: https://www.hollywoodreporter.com/business/business-news/ted-sarandos-seoul-netflix-10-years-korea-1236739801/

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Originally published by Hollywood Reporter: https://www.hollywoodreporter.com/business/business-news/ted-sarandos-seoul-netflix-10-years-korea-1236739801/