---
title: "Apple’s $2,000 iPhone Duo Is Cracking. The Company’s Response Gets 1 Thing Right"
description: "The company is taking care of customers who buy its most expensive iPhone."
section: business
published: 2026-10-28T12:31:39.485897+00:00
canonical: https://valorandventures.media/article/34fb7cc7-dad1-4a08-af43-fd87ddb2480e
publisher: "Valor & Ventures Media"
source: "Inc."
source_url: https://www.inc.com/jason-aten/apples-2000-iphone-duo-is-cracking-the-companys-response-gets-1-thing-right/91426543
access: free
---

# Apple’s $2,000 iPhone Duo Is Cracking. The Company’s Response Gets 1 Thing Right

*The company is taking care of customers who buy its most expensive iPhone.*

## Executive Summary

According to a report from Inc., consumer attention has focused on Apple's premium smartphone lineup following reports that devices reaching the two-thousand-dollar price point have experienced cracking problems. In assessing the consumer technology giant's reaction to these reported hardware issues, the outlet observes that the corporation has taken positive steps in how it handles impacted buyers. Specifically, Inc. notes that the company's response gets an essential element right by ensuring that patrons who purchase its most expensive iPhone models are appropriately supported and taken care of by the firm. The publication points out that the substantial price tag attached to flagship consumer electronics fundamentally alters consumer expectations. When customers invest substantial sums into top-tier hardware, their standards for product durability, structural reliability, and after-purchase support rise accordingly. As Inc. details, any structural defect such as physical cracking risks undermining customer faith in a flagship portfolio unless the manufacturer steps forward with a reliable, customer-centric support program that resolves user grievances effectively. Navigating physical product defects represents a continuous operational challenge for major hardware manufacturers operating in global consumer markets. The report from Inc. underscores that when problems emerge on high-end hardware, an organization's post-sale customer service posture serves as the primary line of defense for brand reputation. By prioritizing solutions for customers who purchased the top-of-the-line devices, the company works to prevent isolated structural complaints from translating into broader consumer disillusionment or long-term reputational damage. From a strategic perspective, the outlet suggests that how a company responds to hardware vulnerabilities often carries as much weight as the engineering decisions that preceded the issue. Ensuring that top-tier purchasers do not feel abandoned when facing physical device flaws demonstrates an understanding of customer lifetime value. According to the report, addressing the needs of high-value consumers directly and responsibly enables an organization to protect its customer base, even when unexpected hardware defects occur in the public spotlight. For executives, entrepreneurs, and organizational leaders across the Valor & Ventures Media audience, this dynamic provides a clear lesson in corporate accountability and brand stewardship. Setting premium pricing in any competitive market requires an equal commitment to high-touch service and immediate remediation when products fail to meet expectations. Maintaining consumer trust during operational setbacks depends not on achieving absolute perfection, but on demonstrating reliable, proactive leadership that prioritizes customer satisfaction when high-stakes challenges arise.

## Article

The company is taking care of customers who buy its most expensive iPhone.
— Inc.
Read the full report: https://www.inc.com/jason-aten/apples-2000-iphone-duo-is-cracking-the-companys-response-gets-1-thing-right/91426543

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Originally published by Inc.: https://www.inc.com/jason-aten/apples-2000-iphone-duo-is-cracking-the-companys-response-gets-1-thing-right/91426543