---
title: "The Second Build: What Holly Thaggard Brought From Supergoop! to WaterOuai!"
description: "Holly Thaggard transformed sunscreen into a daily ritual. Now she’s betting the same instinct-educate first, sell second-can do the same for water."
author: "Inc. Video"
section: business
published: 2026-10-12T21:31:52.757936+00:00
canonical: https://valorandventures.media/article/3650c544-856f-44ea-b7b9-d94260bc2988
publisher: "Valor & Ventures Media"
source: "Inc."
source_url: https://www.inc.com/inc-video/the-second-build-what-holly-thaggard-brought-from-supergoop-to-waterouai/91416450
access: free
---

# The Second Build: What Holly Thaggard Brought From Supergoop! to WaterOuai!

*Holly Thaggard transformed sunscreen into a daily ritual. Now she’s betting the same instinct-educate first, sell second-can do the same for water.*

## Article

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Inc. Video · Inc.

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Originally published by Inc.: https://www.inc.com/inc-video/the-second-build-what-holly-thaggard-brought-from-supergoop-to-waterouai/91416450