---
title: "Electrolyte Brands Should Be ‘Shaking in Their Boots’ Over Costco’s New Rival"
description: "The beloved big box store takes on Liquid I.V. and LMNT by focusing on one key benchmark."
author: "Ali Donaldson"
section: business
published: 2026-10-06T13:33:05.273138+00:00
canonical: https://valorandventures.media/article/3da4f54b-fa2f-4ebe-82f2-1c699406c2bc
publisher: "Valor & Ventures Media"
source: "Inc."
source_url: https://www.inc.com/ali-donaldson/electrolyte-brands-should-be-shaking-in-their-boots-over-costcos-new-rival/91410616
access: free
---

# Electrolyte Brands Should Be ‘Shaking in Their Boots’ Over Costco’s New Rival

*The beloved big box store takes on Liquid I.V. and LMNT by focusing on one key benchmark.*

## Article

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Ali Donaldson · Inc.

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Originally published by Inc.: https://www.inc.com/ali-donaldson/electrolyte-brands-should-be-shaking-in-their-boots-over-costcos-new-rival/91410616