---
title: "China Encourages Cinemas to Add Sports Events and Lottery Sales"
description: "China is encouraging cinemas to screen major sporting events, host sports activities and sell sports lottery tickets as part of a drive to link moviegoing with sports consumption, according to a notice from the National Film Administration and General Administration of Sport."
author: "Bloomberg News"
section: market-watch
published: 2026-10-17T04:12:06.925111+00:00
canonical: https://valorandventures.media/article/aca1bc88-93a1-4dd2-a3e6-7ead5cb2f440
publisher: "Valor & Ventures Media"
source: "Bloomberg"
source_url: https://www.bloomberg.com/news/articles/2026-10-17/china-encourages-cinemas-to-add-sports-events-and-lottery-sales
access: free
---

# China Encourages Cinemas to Add Sports Events and Lottery Sales

*China is encouraging cinemas to screen major sporting events, host sports activities and sell sports lottery tickets as part of a drive to link moviegoing with sports consumption, according to a notice from the National Film Administration and General Administration of Sport.*

## Article

China is encouraging cinemas to screen major sporting events, host sports activities and sell sports lottery tickets as part of a drive to link moviegoing with sports consumption, according to a notice from the National Film Administration and General Administration of Sport.
---
Bloomberg News · Bloomberg

---

Originally published by Bloomberg: https://www.bloomberg.com/news/articles/2026-10-17/china-encourages-cinemas-to-add-sports-events-and-lottery-sales