---
title: "Different Marketing Channels Need Different Playbooks. Customer Interviews Can Help You Create Them."
description: "Use customer interviews to understand how buyers behave across Google, LinkedIn, Reddit, Amazon and other channels — and build stronger acquisition strategies."
author: "Jehan Lalkaka"
section: vetrepreneurs
published: 2026-10-12T21:32:09.251265+00:00
canonical: https://valorandventures.media/article/c4414c30-b5a9-4c62-ac7e-febf216ba78c
publisher: "Valor & Ventures Media"
source: "Entrepreneur"
source_url: https://www.entrepreneur.com/building-a-business/different-marketing-channels-need-different-playbooks-customer-interviews-can-help-you-create-them
access: free
---

# Different Marketing Channels Need Different Playbooks. Customer Interviews Can Help You Create Them.

*Use customer interviews to understand how buyers behave across Google, LinkedIn, Reddit, Amazon and other channels — and build stronger acquisition strategies.*

## Article

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Jehan Lalkaka · Entrepreneur · Photo: filadendron | Getty Images

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Originally published by Entrepreneur: https://www.entrepreneur.com/building-a-business/different-marketing-channels-need-different-playbooks-customer-interviews-can-help-you-create-them