---
title: "As a $5 Trillion Generational Handoff Begins, Buyers Can Afford to Be Picky. Here’s What They’ll Pay More For."
description: "A visible, transferable culture can reduce buyer risk, command a premium and position companies to thrive beyond the founder."
author: "J. Michael Coffey"
section: vetrepreneurs
published: 2026-10-06T13:33:20.929374+00:00
canonical: https://valorandventures.media/article/c5d6077d-7de6-439c-9a80-48bcda9582fc
publisher: "Valor & Ventures Media"
source: "Entrepreneur"
source_url: https://www.entrepreneur.com/leadership/as-a-5-trillion-generational-handoff-begins-buyers-can/505285
access: free
---

# As a $5 Trillion Generational Handoff Begins, Buyers Can Afford to Be Picky. Here’s What They’ll Pay More For.

*A visible, transferable culture can reduce buyer risk, command a premium and position companies to thrive beyond the founder.*

## Article

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J. Michael Coffey · Entrepreneur · Photo: bombermoon | Getty Images

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Originally published by Entrepreneur: https://www.entrepreneur.com/leadership/as-a-5-trillion-generational-handoff-begins-buyers-can/505285