---
title: "Even Benchmark thinks AI is eroding the venture pact against backing rivals"
description: "Benchmark says the Valley’s rule against backing rivals is getting harder to keep."
author: "Connie Loizos"
section: ai-tech
published: 2026-10-16T21:31:34.01582+00:00
canonical: https://valorandventures.media/article/f5b0c17c-d1cf-4818-9f53-3acd0c5b3824
publisher: "Valor & Ventures Media"
source: "TechCrunch"
source_url: https://techcrunch.com/2026/10/15/even-benchmark-thinks-ai-is-eroding-the-venture-pact-against-backing-rivals/
access: free
---

# Even Benchmark thinks AI is eroding the venture pact against backing rivals

*Benchmark says the Valley’s rule against backing rivals is getting harder to keep.*

## Executive Summary

The traditional framework of Silicon Valley venture capital is undergoing a significant shift as the artificial intelligence boom challenges long-standing ethical boundaries regarding competitive investments. According to TechCrunch, the firm Benchmark is acknowledging that the historical gentleman's agreement—whereby a venture fund avoids financing a direct competitor of an existing portfolio company—is becoming increasingly difficult to maintain. This development marks a notable departure for a sector that has long relied on clear lines of loyalty to foster trust between founders and their financial backers. The blurring of these lines is largely driven by the sheer scale and rapid integration of generative AI across various industries. The report suggests that because AI is being embedded into almost every software category, the distinction between what constitutes a rival versus a complementary service has become obscured. As a result, firms that once took pride in exclusivity are finding that the market is too concentrated with overlapping technologies to avoid all potential conflicts of interest. Furthermore, the capital requirements for leading AI startups are forcing a reconfiguration of how deals are structured and managed. The outlet reports that the traditional model of one partner serving on one board within a specific niche is being tested. With massive valuations and the high cost of computing resources, investors are often lured into multiple deals that, while distinct in their primary mission, may eventually compete for the same enterprise budgets or user attention. This shift suggests a move toward a more transactional environment, reminiscent of how public market investors operate. For the leadership community and veteran entrepreneurs, this evolution in venture ethics signals a new era of risk management. Founders can no longer assume that a seat at their board table guarantees total competitive insulation from their primary backers. As the industry adapts to this "eroding the venture pact," as described by Benchmark, executives must prioritize more robust intellectual property protections and clear contractual guardrails. Understanding this shift is essential for those navigating the current fundraising landscape, where the speed of technological adoption is outpacing the established norms of corporate governance.

## Article

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Connie Loizos · TechCrunch

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Originally published by TechCrunch: https://techcrunch.com/2026/10/15/even-benchmark-thinks-ai-is-eroding-the-venture-pact-against-backing-rivals/