Entrepreneur
How Real-Time Price Calibration Protects Long-Term Consumer Loyalty
When tariff relief hit balance sheets, most brands quietly banked the extra margin. e.l.f. cut prices instead — and outperformed. A look at why holding price is often the riskier bet.
Kaylie Keegan
Rights: fair use excerpt
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Kaylie Keegan · Entrepreneur · Photo: MirageC | Getty Images
Source & Credit
Reporting and photography credited as noted above. Originally published by Entrepreneur.
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