Sponsored Content Policy
Sponsored content is brand-funded long-form work produced by a dedicated studio team — never by editorial reporters.
Clear Labeling
Every sponsored piece carries a 'Sponsored Content' label at the top, in the kicker, and in the article meta. A colored bar marks the article visually.
Separation
Editorial reporters and editors are not involved in sponsored production. Sponsored content is bylined as 'VVM Studio' or under a clearly-marked partner name.
Standards
Sponsored content must be truthful, accurate, and non-misleading. We do not publish sponsored attacks on competitors or unverifiable claims.
Categories Declined
Same restrictions apply as the advertising policy: no tobacco, predatory lending, gambling targeting service members, or political attack content.
Reader Trust
Readers can always tell what's editorial and what's paid. If a label is ever unclear, that's a failure on us — email editor@valorandventures.media and we'll fix it.