Advertising Policy
Advertising keeps VVM independent and free for most readers. This policy explains how we accept, place, and disclose paid content.
Separation of Editorial and Advertising
Editorial decisions are made independent of advertising relationships. Advertisers do not preview or influence news coverage.
Labeling
All paid placements are labeled clearly: 'Sponsored,' 'Advertisement,' or 'Paid Partnership.' Sponsored content uses distinct typography and a colored bar.
Categories We Decline
We do not accept advertising for tobacco products, gambling targeting active-duty service members, predatory lending, or political attack ads.
Approval Process
Every campaign is reviewed by the publisher before going live. We reserve the right to decline creative that misrepresents claims, targets vulnerable audiences, or conflicts with editorial standards.
Sponsored Editorial
Brand-funded long-form content is produced by a separate studio team, labeled, and never bylined by editorial reporters.