Markets · Live

DJIA50,687.07▼ -1.21%S&P 5007,553.68▼ -0.74%Nasdaq26,853.98▼ -0.89%Nvidia—▼ TSMC—▼ Alphabet—▼ Bitcoin—▼ DJIA50,687.07▼ -1.21%S&P 5007,553.68▼ -0.74%Nasdaq26,853.98▼ -0.89%Nvidia—▼ TSMC—▼ Alphabet—▼ Bitcoin—▼

Updated —

VVMMonday, October 12, 2026 · ET

Membership My Newsletters Submit Article Advertise Marketing Member Login

New York--:--

Chicago--:--

Denver--:--

Los Angeles--:--

Honolulu--:--

Anchorage--:--

Tokyo--:--

Berlin--:--

London--:--

UTC--:--

Breaking

◆VETERAN-FRIENDLY EVENTS — Military Appreciation Night a success | Daily Gate City - Keokuk, Iowa - Daily Gate City · Oct 12, 5:33 PM ET◆VETERAN-FRIENDLY EVENTS — University of Central Missouri military appreciation night [Image 10 of 10] - DVIDS · Oct 12, 5:33 PM ET◆JOBS & SKILLS — Second Careers: Choosing a Retirement City With Jobs for Vets - Twin Falls Times-News · Oct 12, 5:32 PM ET◆ENTREPRENEUR — Private Companies Have This Underrated Branding Advantage Over Public Rivals · Oct 12, 5:32 PM ET◆ENTREPRENEUR — Different Marketing Channels Need Different Playbooks. Customer Interviews Can Help You Create Them. · Oct 12, 5:32 PM ET◆INC. — The Second Build: What Holly Thaggard Brought From Supergoop! to WaterOuai! · Oct 12, 5:31 PM ET◆MIT TECH REVIEW — Why we’re watching these climate tech companies · Oct 12, 5:31 PM ET◆TECHCRUNCH — Google brings agentic AI to Gemini, starting with businesses · Oct 12, 5:31 PM ET◆NONPROFITS — Arizona Cardinals Running Back James Conner, The Cigna Group and Nonprofit Organizations Come Together To Support Arizona Children and Families - The Cigna Group Newsroom · Oct 12, 5:30 PM ET◆TECHCRUNCH — Pretend you’re sitting at Elizabeth Holmes’ desk on this weirdly detailed website · Oct 12, 5:30 PM ET◆VETERAN-FRIENDLY EVENTS — Military Appreciation Night a success | Daily Gate City - Keokuk, Iowa - Daily Gate City · Oct 12, 5:33 PM ET◆VETERAN-FRIENDLY EVENTS — University of Central Missouri military appreciation night [Image 10 of 10] - DVIDS · Oct 12, 5:33 PM ET◆JOBS & SKILLS — Second Careers: Choosing a Retirement City With Jobs for Vets - Twin Falls Times-News · Oct 12, 5:32 PM ET◆ENTREPRENEUR — Private Companies Have This Underrated Branding Advantage Over Public Rivals · Oct 12, 5:32 PM ET◆ENTREPRENEUR — Different Marketing Channels Need Different Playbooks. Customer Interviews Can Help You Create Them. · Oct 12, 5:32 PM ET◆INC. — The Second Build: What Holly Thaggard Brought From Supergoop! to WaterOuai! · Oct 12, 5:31 PM ET◆MIT TECH REVIEW — Why we’re watching these climate tech companies · Oct 12, 5:31 PM ET◆TECHCRUNCH — Google brings agentic AI to Gemini, starting with businesses · Oct 12, 5:31 PM ET◆NONPROFITS — Arizona Cardinals Running Back James Conner, The Cigna Group and Nonprofit Organizations Come Together To Support Arizona Children and Families - The Cigna Group Newsroom · Oct 12, 5:30 PM ET◆TECHCRUNCH — Pretend you’re sitting at Elizabeth Holmes’ desk on this weirdly detailed website · Oct 12, 5:30 PM ET

Inc.

The Second Build: What Holly Thaggard Brought From Supergoop! to WaterOuai!

Holly Thaggard transformed sunscreen into a daily ritual. Now she’s betting the same instinct-educate first, sell second-can do the same for water.

Inc. Video

By Inc. Video· Inc.· Published October 12, 2026

Read the original at Inc. ↗

Rights: fair use excerpt

No AI assistance disclosed

The Second Build: What Holly Thaggard Brought From Supergoop! to WaterOuai! — PHOTO: INC.

Read the full article at Inc. →

---

Inc. Video · Inc.

Source & Credit

Reporting and photography credited as noted above. Originally published by Inc..

Read the full article at Inc. →

Members only

Checking your membership…

← Back to the desk All VVM News