Entrepreneur
Private Companies Have This Underrated Branding Advantage Over Public Rivals
For decades, becoming a public company represented the ultimate milestone for ambitious businesses. That's not always the case anymore.
Jacob Ganten
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Reporting by Jacob GantenSource: EntrepreneurPhoto: MicroStockHub | Getty ImagesUpdated October 12, 2026
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Jacob Ganten · Entrepreneur · Photo: MicroStockHub | Getty Images
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Reporting and photography credited as noted above. Originally published by Entrepreneur.
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